超级品牌的秘密综艺免费高清在线观看全集。
Alex Riley explores the world of the technology superbrands - how they get us to buy their stuff, trust them and even idolise them. He meets the supergeeks who are inventing the future and finds out how some of the most powerful companies in the world really make their billions. E1 technology Alex takes a closer look at some of the most powerful technology brands in the world - including Apple, Microsoft, Sony, Nokia, Facebook, and Google - how have they become so central to our lives and how do they plan to stay ahead of the game? He finds out why Microsoft now have to spend billions of dollars every year on development to score a hit product and why games console companies are willing to lose billions to get their product in your living room. He discovers how technology format wars are being determined with the help of the porn industry and how Apple has literally become a new religion. E2 fashion Fashion novice Alex Riley dives into the world of clothing superbrands to find out how these billion dollar global organisations have invaded our wardrobes and our minds. When he discovers that designer handbags are so desirable that some women will pay 100 pounds a month just to rent one, he's determined to have their heads examined to find out why. E3 food Alex Riley is on the trail of the global food and drink giants. What's so special about them? How have they penetrated our brains so we recognise them like members of our own families? Alex travels the globe to find where they've come from and how they make us keep on buying them.
陌陌影视陌陌影视樱花影院6080影院天缘仙魔亚尔斯兰战记OAD机器之血错爱一生我的宝贝会说话恩哈特 第一季随机暴力行动失落之城的回声霸王别姬终极交换神推偶像登上武道馆我就死而无憾2022穿越情欲海哈利·波特与混血王子国语制服混沌理论2008甜蜜的人生2005排球少年!!垃圾场决战宝宝进城肖劲光大将祝您好运1985白头神探2股权风云6/45遥远的格桑花前辈,这不叫恋爱!福尔摩斯归来记第一季
BBC 3 documentary with many interesting explorations! worthy to view!
Branding…Emmmmmmm…
学到:superdry是英国品牌;adidas和puma本是一家;blu-ray和HD DVD的大战与色情业有关;play station的成本远高于售价。科技行业尤其是手机这块有失偏颇。采访的时尚品牌除了LV其他都是运动品牌,你们好歹也自黑了BBC3没人看,真以为观众群大部分会是青少年吗。也不懂你们采访的路人不是小朋友就是小年轻。一言以蔽之,大概就是提了下一些品牌发家史,其他没啥用。
附属品与被附属,ubiquitous无处不在
对于我这种完全不懂所谓“市场营销”的人来说,算是不错的一课!品牌效应,比我们以为的影响更深远~
Apple:在其他手机品牌关注硬件时进行了软件的升维。保持神秘感,让粉丝产生宗教式狂热。 Google:基于Android和搜索引擎大数据的用户画像,成为商业端和用户的桥梁。各服装品牌:为不同层级消费者打造属于他们的产品。找每个层级认为的理想形象者代言。奢侈品:服务了人本能的繁殖目的带来的攀比心理。
https://www.youtube.com/watch?v=zgQPZV31cAU (food)https://www.youtube.com/watch?v=fd7lfcnlb9c (fashion)
很学术的探讨,很真实的调查第一话 科技大牌,讲了苹果谷歌索尼如何发现赚钱秘诀,而诺基亚惨遭打败的故事。因为科技品牌并不仅仅是卖商品,他们靠商品连带的游戏,影片,软件,广告来盈利。
走马观花
!!!超棒!!!这月没流量了...还有两集回去看~[或者保佑品知上赶紧的...]太残念了第二集第三集为什么没有TUT!!!
第一集:科技数码。第二集:时尚名牌。第三集:食品巨头。
看了这部纪录片我开始第一次为拥有苹果的产品感到一丝羞耻
奢侈品的结构建构和定价
Secrets of the Superbrands (2011)
主持人unbearable
191001b站又发现了 看看开云 纪梵希等客户的策略 12-11-14同意 的确是走马观花而已
有一些收获,但不多。可能限于商业机密,或成功的人各有各的秘密,因而这个剧集没有探得很深入。题目很有噱头,也给出了一些特别的观点。
not much to learn
覆盖了科技 时尚 食物里的超级品牌 最重要的是有从神经学方面来做实验
第二集关于 Fashion 的很有看点。